Lake House
About
Lake House is a 44-room motor inn located on the main street of Lake Placid, New York. The town hosted the Winter Olympics twice; it is most remembered as the site of the 1980 USA–USSR hockey game. Originally built in the 1960s, Lake House was subjected to a haphazard renovation in the eighties and had since been neglected. Mapos was tasked by hotel developers AWH to spearhead a full rebranding and remodeling, hereby modernizing the Adirondack experience for the Lake House patrons and to provide a distinctive offering from the local competitors.
The hotel is situated on the edge of the scenic Mirror Lake and is surrounded by well over 2,000 miles of hiking trail and 3,000 lakes. Mapos drew inspiration from the rugged architectural style of the Great Camps of the Adirondacks Mountains, the bright and optimistic aesthetic of the classic American Motor Inns of the sixties, and the local color and nature. The result is a distinctly playful and welcoming stay for the modern adventurous traveler.
In partnership with Tag Collective, Mapos developed an entirely new identity for Lake House. This included a full redesign of the hotel including print collateral, naming strategy, branding, color palette, way-finding signage, letterhead, and artwork. Mapos created custom millwork, case-goods, and light fixtures throughout. All furnishing was designed to survive the "hockey stick test," thus daily wear-and-tear would only add to its character. The team worked closely with local conservationists to create a simultaneously minimal yet distinctive color palette: a muted rustic brown so the building would live harmoniously with its natural surrounding, while a pop of fire engine red paid homage to the Adirondack architecture and design heritage. To further this immersive experience, Mapos meticulously put together a unique FF&E package and partnered with local antique vendors.
Brief
Category: Hospitality
Client: AWH Partners
Year: 2014
Location: Lake Placid, NY
Size: 29,500 sf
Architect of Record: Mapos, LLC
Project Team:
Caleb Mulvena
principle & lead designer
K.T. Anthony Chan
project designer & junior project manager
Xinyang Chen
designer
Katherine Kokoska
designer
Branding Partner: Tag Collective
Photographer: Oleg March
