Fresh
About
In 2010, the founders of Fresh approached Mapos to a radically rethink the retail experience for their Union Square flagship — a new concept that would encapsulate the spirit and brand virtue of Fresh. My tenure at Mapos began two years later, where I worked on three shop-in-shops in Hong Kong and mainland China. Our main objective was to distill and condense the original concept to smaller and more cost-conscious settings. After the success of the three initial stores, the company expanded rapidly in key markets in Greater China.
Witnessing the growth of Fresh was exhilarating. The founders and the Fresh team were heavily involved and worked collaboratively with the revamping of the Fresh in-store shopping experience and the international roll-out. Each shop became a full-scale prototype of their vision. And each iteration was an improvement from the previous – our design evolving and refining itself based on the lessons and feedback from the customer, client, and fabricator.
2012 A.R.E. Design Awards – Store Fixturing Award, Fresh Sensorial Bar
2012 Apex Awards – Digital Signage in Retail, Silver Medal
Brief
Category: Retail
Client: Fresh
Years of Personal Involvement: 2012 - 2013
Projects & Locations:
Queensway Plaza, Hong Kong SAR
Shin Kong Place, Beijing
Raffles City, Shanghai
Cloud Nine, Shanghai
Langham Place, Hong Kong SAR
Miscellaneous Fixture Development, Global
Fixture Library, Global
Design Architect: Mapos, LLC
Project Team:
Caleb Mulvena
Principle & Lead Designer
K.T. Anthony Chan
Project Designer & Junior Project Manager (Global)
Denise Pereira
Project Designer & Junior Project Manager (North America)
Daniel Martynetz, Xinyang Chen, Katherine Kokoska
Designers
**project team varied by project
