Fresh
Fresh
Greater China & Hong Kong
Greater China & Hong Kong
The founders of Fresh commissioned Mapos to rethink the retail experience for their Union Square flagship in New York.
The project introduced a new store concept intended to embody the sensorial spirit and brand values of Fresh.
Two years later, the Mapos team developed three shop-in-shops in Hong Kong and mainland China. The objective was to distill the original flagship concept into smaller, more cost-conscious retail environments while preserving the brand’s distinctive identity.
Following the success of the initial locations, Fresh expanded rapidly across key markets in Greater China. The founders and the Fresh team remained closely involved throughout the process, collaborating with Mapos on the evolution of the in-store experience and the international rollout. Each shop functioned as a working prototype of the concept, allowing the design to evolve through iterative refinements informed by customer response, client feedback, and fabrication constraints.
Category: Retail
Client: Fresh
Project Involvement: 2012–2013
Projects & Locations:
Queensway Plaza — Hong Kong SAR
Shin Kong Place — Beijing
Raffles City — Shanghai
Cloud Nine — Shanghai
Langham Place — Hong Kong SAR
Additional Scope:
Global Fixture Development and Global Fixture Library
Design Architect: Mapos, LLC
Project Team
Caleb Mulvena
Principal & Lead Designer
K.T. Anthony Chan
Project Designer & Junior Project Manager (Global)
Denise Pereira
Project Designer & Junior Project Manager (North America)
Daniel Martynetz, Xinyang Chen, and Katherine Kokoska
Designers
Project teams varied by location.
Recognition
2012 A.R.E. Design Awards
Store Fixturing Award, Fresh Sensorial Bar
2012 Apex Awards
Digital Signage in Retail — Silver Medal
