Universal Belongings

Product Design & Brand

NEW YORK, NY

Universal Belongings is a direct-to-consumer home goods venture founded in 2019, focused on essential objects for everyday use and domesticity.

The work emerged from a simple constraint: hosting within a compact Manhattan apartment. It explores how a limited set of durable, well-made pieces can support both daily use and informal gatherings, balancing refinement with practicality.

Category:
Product Design / Home Goods

Year:
2019 – Present

Location:
New York

Venture:
Universal Belongings

Scope:
Product Design, Brand Identity, Packaging Design, Photography Direction, Manufacturing & Logistics Coordination, Direct-to-Consumer Distribution & Fulfillment

Production Partners:
Hong Kong and Mainland China