Team Eagle NYC

Identity Refresh

Team Eagle NYC is a community-driven cycling team supporting Cycle for the Cause, raising funds for HIV and AIDS services at The LGBT Community Center in New York.

Grounded in the history of The Eagle NYC and its leather and activist heritage, the work refines rather than reinvents. The 2026 refresh establishes a clearer, more assertive identity across social media, on the road, and in nightlife contexts.

A custom wordmark defines the system, establishing hierarchy and forward motion. Drawn from The Eagle NYC’s visual language — block lettering, metal signage, industrial forms, and stark black-and-white contrast — the mark is developed from Nickel Gothic and paired with Degular for clarity across applications. The eagle emblem is simplified and used only in tandem with the wordmark. The palette draws from the Leather Pride flag and is calibrated for contrast, particularly in low-light environments.

The identity is designed to perform across contexts: visible on the road, legible on screen, and confident in nightlife. It supports a growing and shifting membership while remaining rooted in visibility, activism, and collective effort.

Category:
Brand Identity, Community / Nonprofit, Pro bono

Organization:
Team Eagle NYC

Project Involvement:
2025 — Ongoing

Scope:
Brand Strategy & Identity System. Wordmark, Logo & Emblem, Typography & Color System, Brand Guidelines, Digital Applications, Cycling Kit / Jersey (next phase)

Project Team:
K.T. Anthony Chan
Project Designer

Richert Schnorr
Project Management