Fresh
Fresh
Fresh
Fresh
Fresh
Retail Concept
& Rollout
HONG KONG, MAINLAND CHINA,
AND GLOBAL ROLLOUT
Mapos was commissioned by the founders of Fresh to develop a new retail concept for the Union Square flagship in New York, establishing a spatial language that reflects the brand’s sensorial identity.
The concept was adapted into a series of shop-in-shops across Hong Kong and mainland China, distilling the flagship into smaller, cost-conscious formats while maintaining consistency in material, form, and experience.
Each location operated as a working prototype, allowing the design to evolve through iterative refinement informed by customer use, client feedback, and fabrication constraints. The rollout established a flexible system that could be deployed across diverse retail conditions while maintaining a coherent brand presence.
Category: Retail
Client: Fresh
Project Involvement: 2012–2013
Projects & Locations:
Queensway Plaza — Hong Kong SAR
Shin Kong Place — Beijing
Raffles City — Shanghai
Cloud Nine — Shanghai
Langham Place — Hong Kong SAR
Additional Scope:
Global Fixture Development and Global Fixture Library
Design Architect: Mapos, LLC
Project Team
Caleb Mulvena
Principal & Lead Designer
K.T. Anthony Chan
Project Designer & Junior Project Manager (Global)
Denise Pereira
Project Designer & Junior Project Manager (North America)
Daniel Martynetz, Xinyang Chen, and Katherine Kokoska
Designers
Project teams varied by location.
Recognition
2012 A.R.E. Design Awards
Store Fixturing Award, Fresh Sensorial Bar
2012 Apex Awards
Digital Signage in Retail — Silver Medal
